— Case Study —

LenelS2 Marketing Campaign

Creative Direction ᐧ Strategy ᐧ Video Production ᐧ Design

Backstory

In the fall of 2018, United Technology Companies acquired & merged two leading enterprise security companies, S2 Security & Lenel. As part of the new LenelS2 marketing team, we identified the need for a robust digital strategy to promote the unified brand and merge two independent customer bases. We needed to prove our value and educate audiences on the complete line of product offerings. We started with a campaign for one of our flagship products - BlueDiamond.

360° Insights

Through extensive market research & customer surveys, we learned that our audience makes choices based on performance and price. They value adaptability, customization and a plug-and-play approach that is intuitive & easy to use. They are looking for end-to-end solutions that will easily integrate with existing infrastructure, evolve with tech advancements and can be operated from one central system.

Mergers and acquisition can often signal the beginning of the end to a loyal customer base who may lose trust with the uncertainty that lies ahead. Our top priority was to build trust and a sense of stability by presenting a unified front with a clear path forward - leveraging the established trust of the original companies.

Strategy

Our external communication strategy had to be proactive, strong and unified so we attacked from all angles with a variety of deliverables. Our creative strategy encompassed brand awareness, color & design semiotics (psychological impact) and aligned messaging. The core of the creative direction was all about inspiration, control, trust & accessibility. We employed targeted color palettes, balanced compositions, simple design & consistent messaging to establish tone, ensure brand consistency and influence consumer behavior.

To reduce consumer barriers, our messaging focused on the seamless integration of new technology with the products they already knew and trusted. We emphasized ease of use, advanced features, streamlined implementation and cost savings of these new systems.

Deliverables

Campaign video, product release videos, landing pages, email blasts, social media posts, press releases, news articles, thought leadership, event showcases & more.

— Case Study —

Carrier Digital Marketing Campaign

Creative Direction ᐧ Strategy ᐧ Video Production ᐧ Design ᐧ Copywriting

Backstory

In response to the global pandemic, LenelS2's developed Return to Work Solutions—part of Carrier’s Healthy Buildings Program. We devised a digital campaign to showcase how we can help organizations provide greater security to operate more safely and efficiently while ensuring a safe work environment.

360° Insights

In the wake of the pandemic, employers were eager to get people back in the office but the world had changed and now they were up against monumental hurdles. Organizations needed to ensure safe work environments to prevent and control Covid 19 outbreaks. Employees and visitors needed to be confident that their organization was taking every measure to make their buildings safer, healthier places.

Strategy

During this time, fear was prevalent as everyone tried to understand the new normal. With our robust catalog of healthy building solutions, our main goal was to build the trust and confidence employees and organizations needed to feel good about returning to work. We had to demonstrate real-life applications to show how easy our products made it to create safe and healthy work environments. Our solutions enable easy environmental monitoring through thermal screenings, occupancy tracking & onsite questionnaires. Additionally, our hands-free mobile credentialing reduces touch points which increases the health of buildings.

The tone of the creative direction focused on trust, confidence, health, safety and ease rather than fear. We developed cohesive messaging and a variety of visual collateral around our solutions to demonstrate these attributes. We utilized color, sound & word semiotics (psychological impact) in all our deliverables. We launched a video series to show the ease of real-life applications so organizations could visualize how they could integrate these solutions. We incorporated calming music, comforting color palettes and upbeat messaging to give audiences a sense of hope and control which was especially important during this time of uncertainty.

Deliverables

4-part campaign video series, product brochures, data sheets, landing page, email blasts, social media posts, press releases, news articles, thought leadership and more

Grommet Wholesale Platform

Creative Direction ᐧ Strategy ᐧ Messaging ᐧ Video Production

Backstory

The Grommet, a product launch platform and e-commerce site, decided to expand their business with the launch of a new Wholesale Platform. So we designed a powerful digital media campaign to get the word out.

360° Insights

The Wholesale Platform was a natural next step in The Grommet’s mission to support and level the playing field for small businesses empowering both Makers and retailers. 

Deep analysis of goals, target audience and landscape gave us critical insights that paved the path for our strategy.

• The Wholesale Platform is a critical bridge to give independent Makers & retailers the ability to support one another and scale successfully. 

• In order to compete, independent retailers need information and access to distinctive products, while independent Makers need successful sales channels.

Strategy

Our creative direction focused on highlighting the ease in which retailers could shop curated and vetted products. We exhibited a wide range of products in our content to exemplify versatility.

Authenticity was essential so we focused on the story. We showcased real testimonials from both the Makers & retailers about industry hurdles and their positive experiences with the Grommet. 

This was a bold next step for the business and in order to make a splash, we announced the launch at the White House Maker Faire which led to ample media exposure.

Results

• More than 10,000 retailers joined The Grommet Wholesale Platform

• Grew B2B revenue to $3.5M

• Widespread distribution and significant increases in sales & exposure for Makers

• Increased Grommet’s product exclusivity to 20% of all launches 

• Video Views: 19k 

Partnership with Ace Hardware:

“From the very beginning we have appreciated our alignment in support for the independent maker. The Grommet can offer our customers more of that which fuels global economies and makes America special - the unbridled creativity of the local entrepreneur.”

-John Venhuizen, president and CEO, Ace Hardware Corporation

• Maker access to Ace’s supply chain and network of 5,034 stores

• Grommet customers visited Ace over 50 percent more times than the average Ace Rewards customer and spent 2.8 times as much

Deliverables

Campaign launch video, landing page, email blasts, social media posts, press releases, news articles, events, store signage and more

Deliverables

Campaign launch video, landing page, email blasts, social media posts, press releases, news articles, events, store signage and more

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